The first step is always planning our custom approach for your business. We’ll figure out the specifics of who your audience is, and what’s important to them so we can establish what your brand’s message to them should be. This is key to creating content that adds value that your subscribers will love. Next we strategize the specifics of how we’ll get them to join your emailing list, and ultimately how we’ll move them through your sales process.
Next, Our agency begins to develop your email list. Generally, this means crafting a compelling lead magnet. Lead magnets incentivize email submissions by providing something of value in exchange for your target's email address. Typical lead magnets may be free ebooks, guides, coupons or promo codes, quizzes, and other consumer incentives.
Maintaining your email list carefully is of utmost importance. If your list of subscribers do not engage with your emails, it can severely impact your delivery. Our Email Marketing Agency will perform regular list maintenance to make sure you don’t end up relegated to the spam folder.
Convert website visitors into subscribers by creating call-to-actions on your website to promote your lead magnet. These include floating headers, pop-up forms, and other op-in forms. If you want to supercharge your email list growth, we can advertise your lead magnets through social media, paid search ads, or other display ads. We can create custom landing pages to direct your audience and maximize opt in conversion.
Every month we’ll send you a breakdown of your email marketing campaign. We’ll take an in depth analysis of subscribers, open-rates, click-through rates, and conversions. We’ll take this data and use it to plan accordingly for the future.