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Email Marketing

Our digital team will design email newsletters that reflect your brand and engage with its recipients. These emails will be optimized for deliverability, open rates, click-through-rates, and conversions. Your email content will reflect your business goals through blogs, case studies, event or product promotions, and much more.

Email Marketing fosters relationships and nurtures prospects through your sales funnel.

Email Marketing still works and is a strategy your team should be employing. Over 90% of your consumers check their email daily. They want to hear from the business that are important to them, but only if they are getting valuable content. Our email marketing service will craft meaningful emails that will have your audience clicking.

Our email marketing services will help you speed up your sales cycle. The goal of email marketing is to move your prospects from one stage of your sales funnel to the next. Our agency will send emails that motivate people to buy your products and services. We will craft engaging newsletters to build brand awareness as potential consumers move towards point of purchase. We also create “drip campaigns”, or email automation sequences, to send strategically released emails to your marketing leads.

    • 9 billion people use email applications
    • 91% of consumers check their email on a daily basis
    • 86% of consumers would like to receive promotional emails from companies they do business with
    • 1/3 of consumers have purchased products and services from emails
    • For every $1 spent in email marketing, the average return on investment is $44.

Strategy

The first step is always planning our custom approach for your business. We’ll figure out the specifics of who your audience is, and what’s important to them so we can establish what your brand’s message to them should be. This is key to creating content that adds value that your subscribers will love. Next we strategize the specifics of how we’ll get them to join your emailing list, and ultimately how we’ll move them through your sales process.

Building your email list

Next, Our agency begins to develop your email list. Generally, this means crafting a compelling lead magnet. Lead magnets incentivize email submissions by providing something of value in exchange for your target's email address. Typical lead magnets may be free ebooks, guides, coupons or promo codes, quizzes, and other consumer incentives.

List Maintenance

Maintaining your email list carefully is of utmost importance. If your list of subscribers do not engage with your emails, it can severely impact your delivery. Our Email Marketing Agency will perform regular list maintenance to make sure you don’t end up relegated to the spam folder.

Call to actions and promoting your Lead magnet

Convert website visitors into subscribers by creating call-to-actions on your website to promote your lead magnet. These include floating headers, pop-up forms, and other op-in forms. If you want to supercharge your email list growth, we can advertise your lead magnets through social media, paid search ads, or other display ads. We can create custom landing pages to direct your audience and maximize opt in conversion.

Reporting

Every month we’ll send you a breakdown of your email marketing campaign. We’ll take an in depth analysis of subscribers, open-rates, click-through rates, and conversions. We’ll take this data and use it to plan accordingly for the future.

Let's make something great together

Our Director of Custom Media, Jeni Mann, can't wait to hear from you!
420-902-2302; jmann@midatlanticmedia.com

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